Bad tastes about children and sex in Ad

Source(http://www.youtube.com/watch?v=_841F7HqCks)

This Super Bowl Commercial is for Doritos chip and portrays a young couple played by no less than 10 year old children. One little boy played the role of husband, coming home from work as usual with an unnatural and indifferent adult look on his face, “Honey, I am home.” Then a particular sound of his wife came out from the bedroom and this sound seems to make the little husband suspect his little wife (played by a little girl) of having sex related issues. Along his suspicion and the sound of trembling bed as well as his wife’s last sentence, “emmm, that’s nice”, this little anxious husband couldn’t help but entered into their bedroom, totally shocked by the scene before him. His wife is eating Doritos Chips and jumping up and down on the bed. Maybe her husband is jealous of her eating such a tempting food or maybe he think it’s not appropriate to eat food on bed, he finally put, “Get out!”, even though his wife told him gently, “Baby, it is not what you look like!” and finally his wife said, “You had a small bag, anyways.”

This commercial was inappropriate and it capitalized on children to indirectly send out sex signals, with an intention to pull in audience’s eyes. Advertisers may protest that they did not show any particular scene or language directly about sex. Audience may find fun from this adverting since they are played by children.

However, this advertising is tasteless and offensive to parents.

Children are supposed to be childish, and that’s the beauty of being a child.

Most young people without a child may find this adverting very funny, but parents wish their children to be grown up in a positive environment where no sex and fight involved.

In this ads, we can see very obviously that the sound of the trembling bed indicate what’s going on between men and women. At the end of the ads, the girl said, “You had a small bag, anyways!” It’s clear that the little boy dropped his briefcase when he entered the living room, and he carried nothing when he entered into their bedroom, so apparently the bag had another implicit meaning, as evidenced by the look from his wife. Children may not know exactly from what their parent know, but they are the exactly group which can imitate. This imitation would leads to further inappropriate behavior.  

For another, affected by his ads, children may begin to wonder, the relationship between Mom and Dam is like this: Dad come home from work and can yell to his wife if he want. This will shape children’s perspective on their future relationships in a negative way. In this sense, this commercial is a little bit unethical, it involved seducing children to imitate bad behaviors.

 I believe the original intention of advertiser is to attract people’s attentions and increase sales volume by seducing and waking the sexual element of people’s nature. Almost everyone average person are driven by the physical things: sex, food, money. We need them without questions, but pursuing them just for the sake of itself brings not happiness for us. We are human beings, we have higher pursuit, we love to care for people who in need and to contribute to society in our ways. Food or sex is only part of our life and their purpose is to stay healthy and have good relationships with spouse and to take more responsibility. Therefore, I believe the ads are not effective at all. It downgrades our taste and insults our intelligence.