This Super Bowl
Commercial is for Doritos chip and portrays a young couple played by no less
than 10 year old children. One little boy played the role of husband, coming
home from work as usual with an unnatural and indifferent adult look on his
face, “Honey, I am home.” Then a particular sound of his wife came out from the
bedroom and this sound seems to make the little husband suspect his little wife
(played by a little girl) of having sex related issues. Along his suspicion and
the sound of trembling bed as well as his wife’s last sentence, “emmm, that’s
nice”, this little anxious husband couldn’t help but entered into their bedroom,
totally shocked by the scene before him. His wife is eating Doritos Chips and
jumping up and down on the bed. Maybe her husband is jealous of her eating such
a tempting food or maybe he think it’s not appropriate to eat food on bed, he finally
put, “Get out!”, even though his wife told him gently, “Baby, it is not what
you look like!” and finally his wife said, “You had a small bag, anyways.”
This commercial was inappropriate
and it capitalized on children to indirectly send out sex signals, with an
intention to pull in audience’s eyes. Advertisers may protest that they did not
show any particular scene or language directly about sex. Audience may find fun
from this adverting since they are played by children.
However, this
advertising is tasteless and offensive to parents.
Children are supposed to
be childish, and that’s the beauty of being a child.
Most young people
without a child may find this adverting very funny, but parents wish their
children to be grown up in a positive environment where no sex and fight involved.
In this ads, we can see
very obviously that the sound of the trembling bed indicate what’s going on between
men and women. At the end of the ads, the girl said, “You had a small bag,
anyways!” It’s clear that the little boy dropped his briefcase when he entered
the living room, and he carried nothing when he entered into their bedroom, so
apparently the bag had another implicit meaning, as evidenced by the look from
his wife. Children may not know exactly from what their parent know, but they
are the exactly group which can imitate. This imitation would leads to further inappropriate
behavior.
For another, affected by
his ads, children may begin to wonder, the relationship between Mom and Dam is
like this: Dad come home from work and can yell to his wife if he want. This will
shape children’s perspective on their future relationships in a negative way. In
this sense, this commercial is a little bit unethical, it involved seducing children
to imitate bad behaviors.
